Volume 3, Issue 1, June 2019, Page: 1-7
Exploring the Consequences of Organizational Cynicism
Hira Toheed, Department of Management Sciences, Bahria University, Islamabad, Pakistan
Jamshid Ali Turi, The Smart School and College System, Parachinar Campus, Pakistan
Muhammad Ismail Ramay, Department of Management Sciences, Bahria University, Islamabad, Pakistan
Received: Nov. 15, 2018;       Accepted: Dec. 3, 2018;       Published: Mar. 14, 2019
DOI: 10.11648/j.ijes.20190301.11      View  45      Downloads  14
In Pakistan, Advertising sector has always been in the limelight due to its efficient, communicative and well-integrated approach towards common public. Right now, advertising sector is facing a lot of challenges and organizational cynicism is one of them. This research was conducted to identify the relationship of the antecedents and consequences of cynical behavior showed up by the employees during any organizational change in the advertising sector of Pakistan. This cynical behavior may emerge due to two major reasons, one is what kind of information is perceived by the employees and what are the relational contexts towards it. In addition to this, the paper is based on the Buddha’s quote that “Change is never painful, only the resistance to change is painful”. Opinion of more than 250 employees was collected in the process of analysis. Findings show that cynicism has a significant influence towards organizational commitment and resistance towards change. Analysis shows that there is a strong requirement of eliminating cynicism out of the biggest economic activity of any country, i.e. advertising.
Cynicism, Organizational Commitment, Organizational Change, Negative Attitude, Resistance
To cite this article
Hira Toheed, Jamshid Ali Turi, Muhammad Ismail Ramay, Exploring the Consequences of Organizational Cynicism, International Journal of European Studies. Vol. 3, No. 1, 2019, pp. 1-7. doi: 10.11648/j.ijes.20190301.11
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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